Teatralny Drive 5, Bld 1  

55.759933, 37.625523 (OpenStreetMap, Google Maps, Yandex Maps)

Central Children's Store on Lubyanka. Showcase with the symbols of your category
Number of people standing on both sides of the red building
10

Историческая справка

"Detsky Mir" ("Children's World") Department Store, the last major project of the architect Alexey Dushkin, was opened on June 6, 1957, becoming the largest post-war retail building in Europe. This store was a palace for children of the victors, the image of prosperous future. Here one could find goods for children of all ages: toys, school uniform, shoes, photo equipment, creativity products.

It was not easy to form an interesting assortment in the conditions of the Soviet economy. "Detsky Mir" had to take on an unusual function - to act as an initiator of the development and production of a wide variety of goods for children - from shoes and school uniforms to sets of tools for crafts lessons. For example, the first tights for children in the USSR appeared thanks to the store. Traveling through friendly west countries, the then director of "Detsky Mir" found that while Soviet children were wearing unsightly stockings with special belts, the rest of the world had been using ordinary tights for a long time. He decided to fix the situation. Very soon a new product appeared in "Detsky Mir "- tights for children.

The first vending machines also appeared here. In the 60s, there were two types of automatic machines in "Detsky Mir": a penny machine with school notebooks (one penny - one notebook) and the same one, but with lead pencils.

On July 1, 2008, the department store was closed for renovation. It was reopened only in 2015. During the reconstruction, the building lost almost all its original interiors. Only outer walls and the original lamps of the central hall now reminds of the old "Detsky Mir". The store has even changed its name to the Central Children's Store. The initial "Detsky Mir" is now situated in the former Voentorg Store in Vozdvizhenka Street.

You can look inside the Soviet “Detsky Mir” here:



Ссылка на видео: https://www.youtube.com/watch?v=RXxEPAK6g

Входил в трассы категорий Лев & Единорог

Статистика взятия: 54/73 (74%).

По категориям:

  • Лев & Единорог: 54/73 (74%)